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Volume 20, Issue 3 (12-2022)                   RBS 2022, 20(3): 504-514 | Back to browse issues page


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Mansour S, Abolmaali alhoseyni K, Sabet M. Presenting a structural model for predicting behavioral intention to donate blood based on planned behavior and moral norms in blood donors in Tehran. RBS 2022; 20 (3) :504-514
URL: http://rbs.mui.ac.ir/article-1-1385-en.html
1- PhD student, Department of health psychology, Roudhan Branch, Islamic Azad University, Roudhan, Iran. , starparadise1820@gmail.com
2- Associate Professor, Department of psychology, North Tehran Branch, Islamic Azad University, Tehran, Iran.
3- Assistant Professor, Department of psychology, Roohen Branch, Islamic Azad University, Roohen, Iran.
Abstract:   (785 Views)
Aim and Background : In order to predict the behavioral intention to donate blood based on the planned behavior and moral norm of blood donors in Tehran , we need to attract voluntary blood donation in people 
Materials and Methods : In this research 316 participants were selected to donate blood in four blood transfusion centers in Tehran , of which 194 were women , 122 were men , 188 were single  and 128 were married  and 207 had a history of donating blood . The average age of the participants was 31 . 41 years . Quota non - random sampling method was used and the participants were asked to answer the questionnaires based on the theory of planned behavior and moral norms  and  in order to analyze the psychological characteristics of the sample group , descriptive statistics , structural equation modeling approach and AMOS 21.0 software were used
Finding :  The correlation coefficient between behavioral intention to donate blood and planned behavior ( 0 . 51 ) and moral norm ( 0 . 15 ) is significant at 0 . 01 level .  The coefficient of the path related to the planned behavior to the behavioral intention to donate blood was significant at a level less than 0 . 001 and the coefficient of the path related to the moral norm to the behavioral intention to donate blood was significant at a level less than 0 . 05
Conclusions :The theory of planned behavior has been used repeatedly and is promising in predicting altruistic behaviors such as blood donation in volunteers , but in general , its predictive ability considering the structure Others , such as the moral norm  increase Moral norm a significant predictor of intention and attitude was an insignificant predictor for this group .
 
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Type of Study: Research | Subject: Special
Received: 2022/10/6 | Accepted: 2022/12/31 | Published: 2023/02/1

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