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Aim and Background: Attention of new treatments is important to reduce the problems of people with generalized anxiety disorder. Accordingly, the aim of present study was to comparison of effectiveness of barlow's transdiagnostic, and Menin and Fresco’s emotion regulation therapy in the symptoms of generalized anxiety disorder.
Methods and Materials: Four patients with generalized anxiety disorder who had complete symptoms of this disorder based on multidimensional evaluation (generalized anxiety questionnaire and clinical interview) were selected by purposeful sampling. This study was a case report. The Transdiagnostic protocol and emotion regulation therapy were administered in two phases: baseline, 15 and 16 sessions, and two months follow-up. Subjects responded to general anxiety disorder questionnaire, clinical global impressions, clinical satisfaction questionnaire, and working alliance inventory. Data were analyzed using visuals inspection, effect size index and improvement percentage.
Findings: The results showed that transdiagnostic and emotion regulation therapy have positive efficient on treatment's target. However, transdiagnostic therapy was more effective in relieving symptoms of generalized anxiety than in emotion regulation therapy.
Conclusions: Transdiagnostic therapy and emotion regulation therapy are effective in reducing symptoms of generalized anxiety disorder and the effectiveness of Transdiagnostic therapy is greater than emotion regulation therapy.

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Aim and Background: The importance of examining consumers' behavior, according to the research history, proves its high necessity. Considering that consumer behavior models consist of two internal and external dimensions and the investigation of factors only through self-reporting methods and even observation has not sought the necessary accuracy and adequacy, the use of neuroscience methods can be used in collecting Sufficient data to help researchers. Visual data in the form of biometric information can provide all dimensions of the consumer at the disposal of the researcher, the lack of ability to verbally express, the unwillingness to express and unconsciously examine are obstacles in investigating the behavior of consumers, which in all dimensions, the analysis of visual behavior It has come to the aid of researchers. This research is an exploratory review, in which sources have been identified through Google Scholar and selected based on the number of citations and the impact factor, regardless of the historical period.
Conclusions: According to the power of visual benchmarking and the possibility of modeling behavior with biometric data, the approach of visual consumer behavior has covered all the shortcomings of traditional methods, thanks to visual data, the consumer's self-concept has become clearer for behavioral science researchers Adaptability and cultural adaptation in communication, separation of visual behavior by gender and age group, visual-motivational systems, visual emotional responses, visual behavior consistent with personality, visual patterns of learning, visual impact on memory, visual perception and finally attitude change by Manipulation the stimulus, the result of CVB is for analyzing consumer behavior, Until now, due to the lack of integration due to the multiplicity of developed models, it has not been able to comprehensively help in solving problems and decisions making for consumers.

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Aim and Background: Social anxiety is one of the most common psychological disorders, especially among students. This disorder, which is related to the fear of negative evaluation by others, can have negative effects on social relationships, academic performance, and mental health. The aim of this study is to examine the dimensions of social anxiety, its prevalence, the factors influencing its occurrence, and the assessment methods used in students.
Methods and Materials: This study was conducted as a review of previous research on social anxiety. Various scales, such as the Fear of Negative Evaluation (FNE) scale and the Social Distress and Avoidance scale, were used to analyze data. These scales were employed to assess the symptoms and severity of social anxiety in individuals affected by the disorder.
Findings: Studies show that the prevalence of social anxiety in students ranges from 7% to 33%. Various factors, including genetics, environmental factors, coping styles, and substance use, play a role in the onset and exacerbation of this disorder. Additionally, social anxiety is a multidimensional construct that includes fear of negative evaluation, avoidance of social situations, and fear of positive evaluation. Research indicates that social anxiety is more prevalent in women and younger individuals.
Conclusions: Social anxiety is a common and complex disorder that negatively impacts the mental health and quality of life of students. Cognitive-behavioral and pharmacological treatments can help reduce the symptoms of this disorder. Accurate and timely assessment of social anxiety can improve the quality of life and academic performance of those affected by this disorder